6 TikTok Myths, Debunked in 2022

A lot of marketers have flirted with the thought of seeking TikTok, but certain misconceptions have stood in the way.

For instance, isn’t really it just a system for teenagers? Especially, teenagers who lip-sync?

To enable control the confusion, we’ve rounded up a checklist of widespread TikTok myths to assist you make a decision whether or not it justifies a location on your marking roster. Let’s dive in.

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Myth 1: TikTok’s audience is way too younger.

Brand names mistakenly suppose that TikTok is just for teens and young grownups. While it at first exploded in reputation with the Gen Z crowd, TikTok is quickly “growing up.” In fact, 36% of TikTok users in 2021 had been in between 35 and 54 years aged, a 10% raise from the yr before.

On top rated of that, 50% of Millennials report viewing TikTok in the very last three months, alongside with 38% of Gen X-ers, in accordance to HubSpot’s 2022 Shoppers Trends Report. We predict these figures will continue to increase as TikTok cements alone as a mainstream social platform.

Myth 2: TikTok is just for lip-synching and dancing.

Even though these kinds of movies surely exist on TikTok, it can be only the tip of the iceberg. As its audience has developed a lot more varied, so as well has its content material.

Nowadays, you can come across video clips that hit almost any niche. For instance, some of the most common TikTok groups include things like cooking recipes, magnificence tutorials, health routines, existence hacks, and even pet films. This also implies TikTok can perform for a range of brand names throughout unique industries.

For illustration, Ryanair, a European airline, is a admirer most loved on TikTok with almost two million TikTok followers. DuoLingo, a language learning application, is one more preferred with above four million followers. Then there is certainly Red Bull, a well-liked strength drink, with practically 7 million followers. These are wildly diverse brands, from distinctive industries, that have crafted a balanced viewers on TikTok.

Curious which makes are successful on TikTok? Look at out this handy guide to get encouraged.

Fantasy 3: If your brand is “serious,” TikTok just isn’t for you.

TikTok has a status for getting quirky — but if your model is on the severe aspect, do not allow this scare you absent. Instead, attempt approaching your model from a distinctive angle.

For illustration, take a seem at World Revenue, an NPR-backed podcast that covers complicated subjects about the economy. Not the most entertaining subject matter in the entire world, suitable? Yet, it’s raked up virtually 750,000 followers.

From gentrification to mortgages, no subject matter is too critical for Earth Cash to deal with with a humorous spin. Want convincing? Just take a seem at the next movie that asks, “Is totally free transport genuinely cost-free?”

If you come to feel your brand is too “serious” for TikTok, take a be aware from Planet Income and tactic your model — and the content you make — from a distinct lens. At the end of the working day, it truly is about sharing worth and delivering it in an participating way — and that is a intention nearly any brand name can attain.

Fantasy 4: You require a good deal of followers to go viral.

On TikTok, any one can go viral. Even accounts with a handful of followers can spark tens of millions of sights on a fantastic video.

Its viral character is a direct final result of its algorithm. How does it get the job done? The algorithm pinpoints end users that may take pleasure in your content dependent on their prior check out heritage, hashtag lookups, and recent place. Then, it will force your video to their feed. If ample individuals engage with it, the algorithm will share it to even extra people. Up coming thing you know, you have a viral hit.

Here is an example: suppose you post a movie of yourself mountaineering a mountain. The algorithm shows your video to consumers who live close by, as well as individuals who recently searched for mountaineering trails on the platform. It notices a whole lot of persons “liking” and commenting on the online video, so it shares it to extra users.

Extended tale brief, if you might be anxious you will not likely get any traction on TikTok, it’s practical to recall that the algorithm is on your side, enabling you to arrive at more people outdoors of your immediate followers.

Fantasy 5: Mainly because TikTok movies are shorter, people are much less engaged.

TikTok is recognised for its limited, bite-sized material. However, this generates an illusion that consumers never shell out considerably time on the system.

The good news is, this could not be farther from the real truth. In point, TikTok has an regular person session of 10.85 minutes, far exceeding any other social media platform. On major of that, consumers in the U.S. open up the TikTok app 8 periods a day on normal.

Fantasy 6: TikTok is a fad.

Will TikTok meet up with the exact destiny as Myspace and Tumblr? Although it really is also early to connect with, I might argue that it isn’t going to seriously subject.

For a person, limited-kind video is dominating the social media landscape. If TikTok fulfills its demise, shoppers will continue to crave this articles. The viewers may perhaps leap to a new platform, or migrate to an current one. Both way, you still need to have to know how to produce engaging, snackable information — and TikTok is the major platform to hone this talent.

2nd, if you construct your brand appropriately, no rise or fall of a single system will topple it. If you create a sturdy community close to your model, it will develop into unshakeable. But in order to do this, you need to have to go where by your audience is — and, for appropriate now, that might be TikTok.

Back again To You

Let us conclude with a single closing fantasy: it can be far too late to be a part of TikTok.

This is untrue, particularly if your viewers is lively there. Further more, its significant engagement rates, stellar expansion possible, and effective algorithm can acquire your electronic promoting to the up coming level. That explained, time is of the essence. Brands that create a presence on TikTok now can continue to be ahead of the curve.

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